Is #SmellTheChange Good? Or, Bad?

We’re sure having a lot of fun with this #SmellTheChange IronPigs promotion which will culminate in some kind of “Major Announcement” on Monday.  Let’s face it, though, we’re going to have fun no matter what.  It’s what we do.  But,

It appears the IronPigs are serious about this one.  Would something as simple as a new bacon-serving concession stand warrant billboards?  Goodness, anyone can create an internet “storm” with the amount of followers the IronPigs have on Twitter and FaceBook.  But billboards?  That’s some cash.

And if they’re willing to pour real cash into this launch–whatever it is–it’s gotta be something rather big.  Is a new Saturday Jersey with a bacon theme big enough for this?  I kinda doubt it.  Like a black jersey with the numbers made out of bacon photos?  Maybe cool for one time, but not every Saturday.  Please no.  That’s probably not a big enough deal to order 10 billboards over, though.  And I wouldn’t like it.  I don’t think we need to get MORE goofy about things.

But this is the team that brought us uninal gaming.  And this has been in the works for some time.  Our sources are completely mum so far, but we were able to determine that the smellthechange.com website was registered last fall.  That means, whatever this is, it has been in the works for some time.

But at this point, I’m just hoping it’s not something horrible.  I’m still a little jaded by the whole Reading Fightins thing from last season.  I don’t hate their new name, exactly, but I hate that they’ve all but abandoned the Phillies portion of the moniker. And, I’m not keen on the ostriches or the new logos.  Are the IronPigs getting ready to re-brand?  Really?  Golly, I hope not.

I’m thinking happy thoughts.  Here’s the best I could come up with:

This is a random photo I took during the 2012 season because I like bunting. You know, to move the runner over…

In the photo above, do you see the empty girder space below the club level railing?  It’s mostly filled with 69News ads and the like.  The speakers impinge on it a little, and further down the baselines, there’s a small scoreboard there.  What if they filled that whole area with entire STRIP (You know, like a bacon strip?  Like THE bacon strip, where the seats are in right field.  Hey, we’re running out of puns over here) of LED like the one that appears below the scoreboard right now.  That LED could then be used for advertising, stats, scores, advertising, light-show entertainment when there’s a home run, advertising, a picture of bacon, and advertising.  It would add a big-league feel to the park.  I’ve written about it before.  Perhaps they just want to get this announcement in because we’re going to see some evidence at Pig Day anyway.  That addition would cost some money, so I’m sure they’d want to crow about it.  It would be worth making a big deal over.  And, it wouldn’t promote itself like pee-games would.

I’m just guessing, but I’ve got to cling to something good.  If it’s something horrible, or dumb, I’m going to be bummed out.  I need this season to help me forget this winter..C’mon man.

Thinking–and smelling–good thoughts,

@Kram209