Tales From the PorkSide – Those Behind the @IronPigs Uniform Change

This is the second time we have opened the porthole to the IronPig’s underworld and we still have to be very careful. Not sure what we’ll find here and shocking news can be just as harsh as being struck by a line drive up in the Lighted side of Coca Cola Park.

There seems to be a dim light shining in the back of this tunnel. Let’s check it out. OW! Just hit my head on something! What is that? It’s a coat rack.. an empty coat rack. Ok, the PorkSide is just taunting us now. Come on, that light is peaking my curiosity.

We stumble slowly along until we find this sign:

It looks like a… Tweet. A Twitter message! We have our first clue! We have a website link! This is starting to get heavy… should we proceed?

Of course we are! Let’s do this!

Yeah, this is a fancy website. All the Pig’s new gear showcased in a very… dark… manner. There’s got to be more. If you want to see for yourself, click that sign to see the website.

My eye is drawn to the lower right portion of the page. Site Credits. Perhaps we’ll find something there…

Ah Ha! More answers and two more links to follow… the first sign was so clear with only one path. Now we have to make a choice. Which do we choose? Which leads us to what we are looking for and which leads us to our doom? Which leads us to the resting place of DiPro’s missing coat?

I’m going with the first link.

Wow! This website looks great! We made a good choice. Bright colors and smiling faces!

Jason & Casey

The two of us grew up in San Diego, and have been best friends since kindergarten. As kids, we loved telling stories and bringing creative ideas to life.

Once in college, we started designing high school logos out of our dorm rooms. We then sent letters to 150 Minor League Baseball teams, and only one got back to us: the West Tenn Diamond Jaxx. They told us, “If we like it, we’ll buy it.” That summer we set out with the same goal we have today: Doing whatever it takes to make teams famous.

Since then, we’ve dreamed up all kinds of team names, mascots, and looks, including top selling logos for the Richmond Flying Squirrels and Lehigh Valley Iron Pigs. Because we love trying things never been done before, we invented the first glow-in-the-dark on-field baseball cap for the Casper Ghosts, and the first on-field Rally Cap design for the Altoona Curve.

Today we’re bringing the same ‘can-do’ attitude and whimsical approach to storytelling, not just to minor league clubs, but major league teams as well. We recently reimagined the look and feel for America’s oldest baseball club, the Cincinnati Reds, and you can expect major league experience too.

So these guys create baseball logos. Quite a few familiar faces here. Our beloved Pig’s logo, the Pig’s cousins the Flying Squirrels logos among many more. Is this exactly what we are looking for? Not sure yet but we’ll keep looking.

We trace our steps back and I’m thankful Kram Jr. left a trail of Peanut Chews for us to follow back to the original sign.

Now on to that second link…

Another sign!

Artists! Strategists! Code monkeys! Oh my!

401! creative

Consumers and businesses are connected more than ever before. We are in an age of transparency, and wherever you are, your customers will find you. But are you ready to be found? Will your website match your marketing materials? Do your social media accounts have appropriate content and graphics? Is your identity consistent across all digital outlets? It’s never been as important as it is today, and as consumers become more educated, they become more discerning.

That’s where 4O1! Creative comes in – with our multitude of services, we can help you with a consistent branding strategy, beef up your marketing collateral from business cards to brochures, and design and develop a best-in-class website to rival players at the top of your industry.

So we now know who was truly behind the IronPig Uniform changes. We know where the new uniforms for the Majestic Clubhouse store were hidden pre press conference and we know where the Smell The Change website had been hiding all week. All in.. The PorkSide!

Still have not located DiPro’s coat.

That’s all I’m willing to stay in the PorkSide today. Stay tuned for high quality Cheryl Pursell video from the IronPig’s Press conference today!